About Li Kin


Li Kin's passion is in helping people to transform from inside out, and achieve their goals and dreams.

After more than 20 years in the corporate world, she founded Potenxia Unlimited to work with corporate and individual clients and help them discover their personal best and reflect these through their image and communications. 

In 2015, as an extension of her passion, and a calling to help the less fortunate, she founded a non-profit organisation Image Mission Ltd, operating Dress for Success Singapore.

Li Kin is a certified Coach and Image Professional and now works with start-up aspirers to executives and business owners to achieve their vision.

Prior to setting up Potenxia, Li Kin had extensive marketing research and business development experience, having worked with both the private and public sectors, including manufacturing, financial, IT, petroleum retail and education. Li Kin also has extensive regional and global experience in speaking and training across the globe, namely Australia, China, Europe, Hong Kong, India, Japan, Korea, Malaysia, New Zealand, Philippines, Thailand, and the United States.

Specialties: Personal branding, Image & Grooming, Communications, Business & Social Etiquette, Personality Assessment, Business Coaching, Non-profit Management. 


Aileen Lane AICI CIP
Business Mentor To Personal Stylists

I have known Li Kin since 2006 through our membership with AICI Singapore. I have admired Li Kin's kindness, positivity and work from the first time I met her. I went on to do coaching with Li Kin a few years into our relationship, where she helped me to get clarity and direction in my business goals. She has been a key influence in getting me to where I am today in my business. I highly recommend Li Kin and I know that anyone who works with her will come out with a clear direction and a path forward. Mostly I admire Li Kin for her massive effort in giving back to her community both within the AICI community when she was involved and also her never-ending generosity in Dress For Success Singapore.