About Potenxia

Our Approach   |  Our Programs   |  Our Coaching Services   |  Our Consultants

Our team of Image Consultants at Potenxia Unlimited are all certified and trained by Image Masters recognized by the Association of Image Consultants Worldwide. Our vision is to help men and women 'Be Outstanding Inside Out' by equipping them with the skills to reflect their personal best all the time.

Ms Li-Kin Pang
  Founder and Principal Consultant

Ms Lata Goenka
  Associate Consultant

Ms Catherine Chan
Associate Consultant

Ms Sherrine Teoh
Associate Consultant



Ms Li-Kin Pang, AICI, CIP

Founder and Principal Consultant

Ms Li-Kin Pang is the leading Certified Image Professional (CIP) in Singapore recognised by the Association of Image Consultants International (AICI). As the Immediate Past President of the AICI Singapore Chapter, she is one of the driving forces behind the development of the image industry in the region. Li Kin is an appointed Success Coach with AICI globally, and is committed to help aspiring image consultants grow their business across the world. In recognition of her achievements in the industry, Li Kin received the coveted AICI Rising Star Award in 2008 and the Chapter Member of the Year Award in 2009.

Li Kin has about 25 years of experience in business development, client servicing, leadership, as well as training & development. Her global experience spans 20 countries worldwide, and she works with individuals and corporations to enhance their image through their communications, appearance and interpersonal skills.
Prior to setting up Potenxia, Li Kin held several executive positions with local conglomerates like the Straits Times and F&N Corporation in Singapore as well as global research giant ACNielsen. In her last role there as Executive Director, she was responsible for business development both in Singapore and globally, working with MNCs such as: American Express, Citibank, HSBC, Hewlett Packard, Motorola and Shell as well as local giants such as SingTel, F&N Corp, and the Changi Aviation Authority of Singapore.

Li Kin is an international speaker, trainer and facilitator, working with professional organisations, government agencies as well as MNCs. She works with people of all ages and cultures including expatriates and nationalities across Asia, Europe and the United States. She is trained by Image Master Lynne Marks (London Image Institute, USA), and in the Color Me a Season© System. She is also a certified coach by Results Coaching Systems, and certified to use the Myers-Briggs Type Indicator (MBTI). She has a Bachelor of Social Sciences (Hons) degree (University of Singapore) with majors in English and Sociology, and a Masters of Social Planning & Development (University of Queensland, Australia).

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Ms Lata Goenka, AICI, FLC
Associate Consultant

Lata Goenka holds a degree in Fashion Management at the London College of Fashion and was trained by Polly Holman of the Image Practice in London, Christina Ong and Lynne Marks of Imageworks Asia, Singapore. She also studied under Carla Mathis, a world renowned colour and stylespecialist.

Lata works with professional men and women in the corporate world, as well as well-known women in the social scene. She also works with multi-national corporations such as insurance companies, retail conglomerates, educational institutions and international trade associations in Singapore, India, Thailand, Australia and the United States. She has been featured in India Today, Femina, The Financial Express, The Telegraph, Women’s Weekly and Woman Today amongst other publications. She also writes weekly for Chic Today and Times of India.

Lata is multilingual in English, Hindi and French. Her core competencies are in personal colouring, unique style and personality & figure dressing.  Lata aims to not only provide you with the information, but to coach you so that you can apply these changes to your lifestyle and reach your aspirations and goals.

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Ms Catherine Chan, AICI, FLC
Associate Consultant

CATHERINE CHAN, AICI FLC, is a qualified image consultant, certified by the Association of Image Consultants International (AICI). She is currently serving on the board of AICI Singapore as Vice-President of Communications.

She has honed her skills in corporate image, communications, branding, public relations as well as the image business for 20 years. Throughout, she has advised corporations and high-level executives with proven results, as well as mentored frontline staff on customer service skills successfully.

Catherine has been personally involved in building both external and internal relations with stakeholders, government agencies, the media, large membership bodies and employees. Having successfully handled negotiations, gotten buy-ins and sought co-operation from all levels, she has intimate knowledge on how to project one's image with impact and how to create a powerful presence for greater influence.

Catherine has diverse experience in consultancy and training. Besides her local engagement, she has trained high-level executives from China, Germany, India, Japan, Korea, Malaysia and Thailand. Her expertise includes personal branding, dressing, grooming, etiquette, poise, communications, and customer service. She has also coached Mrs Singapore Universe 2011 on stage presence and presentation, styled for TV commercials and photo shoots. Catherine is often sought by the media for advice on personal image and brand. She has been featured in 938LIVE, The Business Times, Singapore Business Review and The Straits Times, just to name a few.

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Ms Sherrine Teoh, AICI, CIP
Associate Consultant

Sherrine Teoh AICI CIP, is a Certified Image and Etiquette Consultant and Associate member of the Association of Image Consultants International (AICI).  She received training from Lynne Marks and Christina Ong, two of the eight Certified Image Master in the world and Suzenne Zheng, Master Franchisee of First Impressions, a leading UK Image Consultancy Firm.  She is also a certified MBTI (Myers-Briggs Type Indicator)® facilitator.

Prior to setting up her own image consultancy business, Sherrine has enjoyed resounding success in the competitive beauty pageant and modelling business, having turned out as a semifinalist in Supermodel of the World Singapore and fourth runner up in the prestigious Ms Singapore International to name a few.

Her past career as a Flight Attendant with an International Airline allows her to combine her experience in international etiquette, stage and professional presence, presentation and fashion to offer her clients an extensive array of unique image consulting services and training.

Sherrine’s core services for adults include colour analysis, style, body and line analysis, professional presence, nonverbal and verbal communication. She works well with all age groups from children to men and women. Sherrine is also the VP/President Elect in the AICI Singapore Chapter and had media appearances on FM938Live, My Paper, Vietnam National TV VTV9 and SIMPLY HER magazine and Woman Today (Philippines).

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" All our consultants are certified members of the Association of Image Consultants International (AICI), the global resource for image consultants."

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